Pitstop x Sonic Dine-In

  • Sonic Drive-In locations are closing all around the country. Sonic also lacks engagement from Older Gen Z and college students in densely populated areas.

  • By being exposed to and influenced by trends romanticizing Millennial youth, Gen Z is starting to crave the simplicity of the past. They are a nostalgic generation and want to celebrate human connection with their friends.

Sonic Dine-In: Retro diners located in urban areas

The Pitstop: Hidden speakeasy located within each Sonic Dine-In