Pitstop x Sonic Dine-In
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Sonic Drive-In locations are closing all around the country. Sonic also lacks engagement from Older Gen Z and college students in densely populated areas.
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By being exposed to and influenced by trends romanticizing Millennial youth, Gen Z is starting to crave the simplicity of the past. They are a nostalgic generation and want to celebrate human connection with their friends.
Sonic Dine-In: Retro diners located in urban areas
The Pitstop: Hidden speakeasy located within each Sonic Dine-In