Tru Earth Rebrand

As a brand dedicated to eco-friendly laundry solutions, Tru Earth offers innovative Eco-Strips that pack powerful cleaning power in a compact form.

I redesigned the Tru Earth brand by emphasizing the power of its eco-strips and their ability to create change beyond just clean laundry. Inspired by the brand’s commitment to reducing plastic waste, I aimed to make their efficient cardboard packaging dance off the shelves, showcasing how something small can make a significant difference.